Drawing on over 30 years of professional experience and more than 50 years of research from the world’s most highly respected academics, we have developed The Intelligent Investment Advantage™ to provide the framework for making intelligent investment decisions that will lead you to ultimately achieving your financial goals.

By employing The Intelligent Investment Advantage™ focusing on five principles and blocking out all of the other investment noise and propaganda, you will:

• Gain a clear understanding of your investment goals and objectives
• Create an investment strategy that is structured to deliver your The Ideal Future Vision™
• Design an investment portfolio that delivers the appropriate return at the appropriate level of risk
• Maintain discipline in both uncertain and prosperous economic climates
• Gain financial peace of mind.

In our electronic world knowledge and information flows so quickly freely that no-one consistently has a head start on anyone else. As a result, share selection and market timing provide little value and attempting to perfect this art is one of the main reasons most people’s investment plans fall apart.

There is no such thing as a sustainable high return, low risk investment.  In order to achieve higher returns you must take greater investment risk. Investors expect markets to compensate them for increased uncertainty of returns and/or increased volatility in capital invested.  After all, who would invest in shares or property if they expected the same return provided by a secure cash investment.

Combining asset classes with different return characteristics will reduce the volatility of returns from an investment portfolio. Maximising the number of specific investments within each asset class rather than attempting to select the “best” investments for the future will also reduce the volatility of returns.

Academic research points to asset allocation and structure as the main driver of portfolio performance.  Expected portfolio returns are shaped by how much is invested in fixed interest vs. shares & property.  They are also influenced by how investments are structured within these broad asset classes.