How do you turn a struggling small business into a national brand with global reach? On this episode of Wealth Radar, we sit down with Paul McIntosh, the visionary behind Norworld’s incredible journey. Starting as a small Cairns aluminium fabrication workshop, Paul took bold and risky steps—sacrificing short-term revenue, saying goodbye to custom work, and betting it all on standardisation. The results? A booming operation producing 100 trays and 60 canopies monthly, a lifetime warranty that’s become their hallmark, and expansion into the United States.
This isn’t just a business story—it’s about tough decisions, resilience, and the vision to play the long game. Whether you’re a business owner, entrepreneur, or someone chasing big dreams, Paul’s story will leave you inspired and ready to tackle your next challenge. Tune in and learn how focusing on quality and consistency can unlock unimaginable growth.
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